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"Netari Gin" Plans To Enter The HoReCa Sector

The gin-producing company "Netari" has appeared on the Georgian market since the spring of 2023 and offers customers dry gin. The founder and director of "Netari" Otar Chachanidze talked about the news and future plans of the brand in an interview with BMG.

"The idea of making gin appeared in 2020. Then there was a two-year period of studying production technology. The sale of the product started in the spring of 2023. We offer our customers a dry gin called "Netari", the raw materials used in the production are of the highest quality", says the director of the company.

The company produced 1000 bottles of gin this year, which were distilled and bottled in Tbilisi.

"The raw materials used in production are imported from 6 countries: Indonesia, Turkey, Bulgaria, Albania, Hungary and Spain", Chachanidze notes.

In addition, the director of the company spoke about the challenges in the market and noted that the main challenge is the lack of professional experience.

"The production of the mentioned product is a novelty for the Georgian market, and therefore, the main difficulty is the lack of professional experience in this field, we are trying to raise people's awareness in this regard. At this stage, we are actively working with representatives of the HoReCa sector", he said.

"Netari" products are sold in the chain of "Alcoroom", as well as in the online store Veli.store.