Children's clothes brand "Nikoli" plans to launch production of shoes and stocks this year. As the founder of the company, Nika Nikolaishvili, said on the air of "Business Morning", the company will start adding relevant technical equipment soon.
At the same time, the brand is also preparing its first order for Great Britain. At this stage, "Nikoli" products are exported to Canada, Libya, Saudi Arabia and Kuwait. In 2023, productivity increased by 10% due to demand growth. At the same time, a new showroom and the 4th branch in a row were opened in "City Mall" of Saburtalo.
"2023 was successful. We operate in the market in retail and corporate direction. The demand in the corporate direction has increased, and because of this, we decided to add human resources, to create a separate team, which would serve both the children's and adults' segments in the direction of uniforms. This decision allowed us to increase productivity and meet demand.
There are more plans, we are trying to add different product lines and offer more to the customers.
At the beginning of 2024, we received an order from London, we think that this project will be quite successful, because the demand is high, and work continues in this part. Next week we will go to Florence, where there will be a big international exhibition in the children's segment, and we are thinking of attracting a lot of buyers from there. Today's existing buyers are also the result of participation in this type of exhibition, this is a long-term and complex method, but the most productive," said Nika Nikolaishvili.
