Giorgi Pirtskhalaishvili, the executive director of Georgian poultry company Noste declares, that the company plans to double its productivity by investing GEL 15 million in 2022 and increase the number of retail outlets.
According to him, despite the challenges, 2021 was a successful year for the company and demand on their products exceeded the supply by about 30%, so Noste decided to increase production volumes in 2022.
As of the current plan, the farms will be doubled in 2022, which will increase the annual production by 3 thousand tons, and consequently, the production of "Noste" will supply the local market with 6 thousand tons of poultry meat per year.
Moreover, the company plans to open additional stores in various districts of Tbilisi. Also, early in 2022, the company will launch a new concept store, where customers will find a wide range of Georgian products besides Noste products.
According to the plan set by the company in 2022, the number of employees in the company will also increase.
Georgian poultry company Noste started selling chicken and poultry meat in 2020. The company has invested GEL 20 million in business development at the initial stage. As a result, there are more than 40 Noste stores in Tbilisi today and the company employees 300 persons.
