Oktopus Fitness Club recorded a 12% rise in revenues in the first quarter of 2026, driven by growth in both membership numbers and additional services, the company’s managing partner Giorgi Asatiani told BM.GE. He noted that the wellness segment - including rehabilitation training, nutrition services, and other offerings - has become a significantly larger share of overall income.
According to Asatiani, Oktopus is evolving from a standard gym into a broader holistic ecosystem that integrates sports, wellness, and nutrition services. Demand has risen notably for Pilates, yoga, Reformer workouts, massage, and spa services. The company also introduced new offerings in Q1, including the “Cold Plunge,” still rare in Tbilisi, and launched its own supplement line, Oktopus Nutrition. The branded protein powder, produced in Germany specifically for the Georgian market, has been well received.
Despite higher operating costs - including increased salaries and utility expenses - the company aims to keep prices unchanged through the end of the year. Asatiani said Oktopus is committed to maintaining affordability for its customers.
Oktopus Fitness Club currently operates six locations, including one in Batumi. Monthly membership prices range from 195 to 655 GEL depending on the branch, while the Oktopus Nutrition protein powder is priced at 145 GEL on the company’s official website.
