Outbound tourism from Georgia is showing signs of steady recovery, with moderate growth observed this year, according to Salome Beraia, Director of PEGAS Touristik Georgia.
“I can confidently say that we have definitely seen an increase this year,” Beraia told BMG. “Since December of last year, there has been an unstable situation in the country that still continues today. However, our customers have adapted to this instability and are traveling more confidently. The growth is not large-scale, but it is still a good indicator.”
When it comes to destinations, Egypt remains the top choice for Georgian travelers. “The number one destination is Egypt, specifically Sharm el-Sheikh, where we operate weekly charter flights year-round,” Beraia noted. “We also resumed tours to Hurghada this year, a region that hadn’t seen tour packages since the pandemic.”
Other popular destinations include the United Arab Emirates, which continues to attract steady demand thanks to numerous flight connections, and Thailand, which remains a favorite among Georgian vacationers.
Despite the increase in travel, tour operators say the cost of traveling has risen noticeably. According to Beraia, higher prices are driven by multiple factors, including increased airfare, hotel costs, and broader global inflationary pressures.
“Unfortunately, prices rise every year. Compared to last year, we’ve seen an increase of about 20–26%, directly linked to the geopolitical and economic situation affecting not only our country but also our neighbors,” she explained. “This inevitably impacts our pricing policy.”
Official data supports the trend of growing outbound tourism. According to Geostat, in the third quarter of 2025, both the number of Georgian residents traveling abroad and the total number of outbound tourist visits increased.
Moreover, inflation has contributed to higher spending by Georgian travelers overseas, which reached 700 million GEL in the third quarter, 3.6% more than during the same period last year.
