Outdoor advertising is one of the fastest-growing advertising channels alongside digital, according to Giorgi Trapaidze, director of advertising company Alma. In an interview with BMG, he highlighted real estate development, the financial sector, and retail as the three main sectors actively using outdoor media.
"Unlike other traditional channels, outdoor advertising, especially when combined with digital, delivers a powerful effect for our clients," Trapaidze said.
He also mentioned that while 3D ad placements are part of Alma’s services, large-scale projects depend on client demand.
Trapaidze made the comments while discussing Alma’s recent USD 30 million and EUR 8.5 million bond issuance, which he described as a "historic step" that will finance ongoing projects and refinance existing bank liabilities.
The funds will be used to renovate advertising structures in Tbilisi and Batumi and install new ones, including static and digital formats.
