Vasil Khorava, General Director of "Wissol" says that the company plans to rebrand its gas stations, which will cost up to 20 million GEL. He spoke about his plans for the future with BMGTV.
As Vasil Khorava stated, over 120 petrol stations will be rebranded by the end of the year.
"Wissol's goal is rebranding, and by the end of 2025, we will have 50% of gas stations rebranded, with updated infrastructure, more "smart", more fast food outlets. Our competitive advantage, in addition to high-quality oil products, is complexity. Customers demand more services from industries of our type than just gasoline or diesel. Approximately 20 million GEL will be spent in stages on rebranding.
At the same time, we want to install appropriate equipment for electric chargers in our infrastructure. We will make quite large purchases in the near future. We want to keep up with the trend, which is towards importing electric vehicles into the country," said Vasil Khorava.
According to him, the company also plans to introduce self-service more actively, which will save operating costs.
"Today, we have 10 pilot gas stations involved, but in 2026, we also want to carry out technological re-equipment, thus providing self-service on a larger scale and transferring them to technological processes. This is our future plan," said the General Director of Wissol.
