Georgian cosmetics company "Piel Naturals" started exporting to Pakistan. Tatuka Lomadze, the founder of the company, spoke about this in TV-program "Women's Narrative".
"It was very unexpected for us, as we were working for Kuwait, and our partner decided to introduce our cosmetics to the Pakistan market as well," she said, adding that at the first stage, 27,000 units of "Piel Naturals" products were sent to Pakistan. According to her, negotiations are carried out in other markets as well.
Currently, in total, the company produces 150 types of products, however, it is working on expanding the assortment.
"We constantly try to offer new products to our customers, both in Georgia and beyond the borders. We have about 7 new formulas ready, which will increase the company's productivity and the employees' salaries. Also, we are planning to go to Italy and Spain, although we are not taking big steps in this regard yet, now we are mostly focused on Arab markets", said Tatuka Lomadze.
"Piel Naturals" is a Georgian brand, which has been operating in Georgia for almost eight years and offers consumers organic self-care products.
