Georgian creative agency Playmakers has won the Grand Prix, 3 Best of Contest awards, 3 Golds, 2 Silvers, and 1 Bronze at KIAF, one of Eastern Europe's most prestigious advertising festivals, for their campaign "Birds Never Forget to Fly" created for PSP.
The Kyiv International Advertising Festival, held for the 27th time this year, is considered one of the region's primary platforms for the creative industry. This year, hundreds of entries from leading agencies across various countries were presented at the festival.
The "Birds Never Forget to Fly" campaign was created for Independence Day as part of a collaboration between Playmakers and PSP.
"Receiving the Grand Prix and several other high-level awards is another major international recognition for us. It is proof that the 'Birds Never Forget to Fly' campaign is not just a local event. Nowhere, in any country or continent, is there a more important struggle than the fight for freedom- a fight in which freedom always triumphs, because no matter how much time passes, birds do not forget how to fly," Koka Kamushadze, Managing Partner of Playmakers, told bm.ge.
Below is the detailed list of the awards and categories won by the agency:
Campaign: "Birds Never Forget to Fly" (Client: PSP)
-
Grand Prix:
-
Category: Film Craft / Direction
-
-
3 Best of Contest:
-
Category: Creative Communications / Film - Brave Idea
-
Category: Film Craft / Direction
-
Category: Social Goals Contests / Human Rights, Justice & Strong Institutions
-
-
3 Golds:
-
Category: Creative Communications / Cultural Influence
-
Category: Film Craft / Script
-
Category: Film Craft / Best Overall Production
-
-
2 Silvers:
-
Category: Creative Communications / Film / Viral Film
-
Category: Creative Communications / Film / Tactical/Real-time Response
-
-
1 Bronze:
-
Category: Film Craft / Cinematography
-
Other winning projects by Playmakers at the festival:
-
Campaign: "Who is Santa?" (Client: TBC Bank)
-
Silver — Category: Media / Use of print and out of home
-
-
Campaign: "Meshezlonge Knows Best" (Client: PSP)
-
Bronze — Category: Client's View / Healthcare
-
