European tourist groups are no longer arriving in Georgia as actively as before, with many travelers showing increased caution due to regional security concerns, according to Giorgi Dartsimelia, founder of tourism company Queen Tamada.
Speaking on TV-program Business Course, Dartsimelia said the company has seen a decline in European visitors, particularly from EU countries and Germany. He attributed the trend partly to concerns related to instability in the Middle East, including Georgia’s proximity to Iran, as well as the ongoing war involving Russia.
Despite the slowdown from European markets, Dartsimelia said the company remains focused on attracting European travelers, considering the market crucial for Georgia’s future development as a high-standard tourism destination. He noted that independent travelers, especially from Eastern Europe and Poland, continue to show interest, although group tourism has weakened.
The tourism company also reported signs of recovery from Gulf countries. Dartsimelia said travel disruptions caused by regional conflicts had affected arrivals from the Persian Gulf, but demand from markets such as Saudi Arabia has recently increased. He added that hubs like Dubai and the United Arab Emirates could become important sources of future tourist growth for Georgia.
