Mineral water "Nabeglavi" was exported to the United Arab Emirates - Abu Dhabi and Dubai after two years of work.
Mikheil Svimonishvili, managing partner of "Margebeli Holding" explains that the product is represented in the largest chain of hypermarkets in Arabia, "Lulu". Two months later, "Nabeghlavi" will also be released in Saudi Arabia.
According to the managing partner of "Margebeli Holding", the company will work actively to fully utilize the Arab markets. According to him, the goal is to significantly increase the exporting rate of products in Arabia, for which the process of negotiations will become more active in the summer.
"We were confident that we can enter these markets. Accoridng to our calculations, millions of bottles will go to this market. In the first year, we managed to sell even 10 containers. And then there was a systematic increase, it can be said that the direction of Arabia and also Asia will have a significant share in our sales.
When there is such a geopolitical environment in the region, one market should not have more than 5-10% share in your portfolio. In our conditions, we are taking concrete steps regarding the diversification of markets", said Mikheil Svimonishvili, the managing partner of "Margebeli Holding".
