Total revenues of the fast food sector reach several hundreds of millions of GEL, among which the Georgian franchises of international brands are the most profitable.
Currently, 4 global fast food players are represented in Georgia, namely: McDonald's, Wendy's, Dunkin Donuts, KFC and Subway. McDonald's ranks first in terms of number of restaurants and revenues. It is represented in Georgia by the company "T and K Restaurants", which operates with 21 restaurants and a logistics center. The second fast food player in Georgia is KFC, which is represented by Iberia Food Company.
The fast food sector has been in the process of technological transformation for the past few years, which is primarily related to the rapid development of delivery services, which has changed the business model of companies.
2022 results of fast food companies are not yet public, but their 2021 results are known, according to which international brands take the first three positions in the sector, and Georgian shawarma brands are in the fourth and fifth places.
Ranking Of Georgian Fast Food Chains By Revenue In 2021
1. McDonald's - GEL 136.5 million
2. KFC - GEL 35.8 million
3. Wendy's - GEL 31.4 million
4. Mac-Shawarma - GEL 14.8 million
5. Shawarma Club - GEL 14.6 million
6. Dunkin Donuts - GEL 9.7 million