Developing hotels in former sanatorium buildings in Tskaltubo is a positive initiative, but it must be accompanied by broader measures to ensure the resort’s development, says Teona Kobuladze, Executive Director of the Tskaltubo Development Group.
In October, the National Agency of State Property re-announced electronic auctions for the privatization of 10 former sanatoriums in Tskaltubo. The combined starting price is GEL 49.2 million, while winning investors will be required to invest at least GEL 314.013 million in developing the properties, excluding VAT.
Speaking on TV-program Business Course, Kobuladze said that restoring the buildings and turning them into hospitality facilities would not be enough to develop the resort or the municipality as a whole. She stressed the need for a comprehensive approach, including effective marketing of Tskaltubo as a spa and wellness destination, as well as the development of additional tourist attractions, such as educational and entertainment facilities that would encourage visitors to stay longer.
Kobuladze also emphasized that the interests of local residents must be considered alongside those of private investors. She said the resort’s development requires cooperation between the public, private and civil society sectors, as well as greater involvement of local communities. Without government support, she noted, the private sector alone cannot generate sustainable benefits. Addressing migration and creating opportunities and incentives for residents should also be central to the process.
