Small wineries in Georgia continue to face a wide range of challenges affecting both local production and export potential, according to Keto Ninidze, founder of the family winery “Oda.” Speaking on BMGTV’s program Women’s Narrative, she explained that the sector’s difficulties stem from market limitations, high production costs, and restrictive tax policies.
Ninidze noted that Russia is no longer viewed as an easy export destination for small wineries, even though some producers may look for quick solutions during crises. She emphasized that wineries producing 6,000–25,000 bottles annually struggle to sell such volumes, as the process is connected to multiple structural problems within the industry.
A major issue, she said, is the lack of locally produced packaging materials. Since essential components like bottles and corks are not manufactured in Georgia, production costs increase, making it harder for traditional wines such as Qvevri wine to compete on international markets. She also highlighted Georgia’s VAT threshold of 100,000 GEL as a heavy burden for small producers, arguing that raising it to at least 500,000 GEL would offer significant relief.
Ninidze acknowledged the value of the “Preferential Agrocredit” program, which Oda Winery has used for years, but noted that it still has limitations and would benefit from a more comprehensive approach. She stressed that strengthening local production and revising financial and tax policies are essential steps to help small wineries remain competitive.
