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Russian e-commerce giant Wildberries Considers Entering Georgia

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Madona Gasanova
30.04.23 15:56
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Russian e-commerce giant Wildberries is considering entering the new markets, including Georgia, its founder Tatyana Bakalchuk said, according to local media. Russia’s biggest online retailer Wildberries and its founder Bakalchuk, has been sancioned by Ukraine on July 23, 2021 in response to the war of aggression against Ukraine.

The founder and CEO of Wildberries Tatyana Bakalchuk told journalists in an interview that the company reviews the market of Azerbaijan, Georgia, and Tajikistan.

“We are thinking to expand in the CIS countries. We are considering countries such as Azerbaijan, Tajikistan, as well as Georgia," Bakalchuk said and added that the timing of entering these markets speaks prematurely.

Wildberries is the largest Russian online retailer founded in 2004. Currently the company reportedly operates in Russia, Armenia, Belarus, Israel, Kazakhstan, Kyrgyzstan and Uzbekistan, with more than 48,000 employees. Wildberries offers a wide range of products including clothing, shoes, cosmetics, household products, children's goods, electronics, books, jewelry, food, and much more. The company processes 750,000 orders on average a day online.

 

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