The online sales share of Georgian textile brand “Zezetsari” has risen to 75%, founder Marikela Akhvlediani said on BMGTV’s Women’s Narrative. She noted that 2025 has been a particularly successful year for the brand, with digital sales growing steadily year after year.
“Last year, online sales accounted for 50–55%. This year, 70–75% of our sales come from online channels. This is especially positive for the textile sector, where customers typically want to see and touch products before buying. Still, consumers now confidently purchase online, knowing that ‘Zezetsari’ always delivers high quality,” Akhvlediani said.
According to her, the most in-demand items remain homewear and bed linens, though a new trend has emerged: customers increasingly buy “Zezetsari” products as gifts. Pre–New Year sales are also growing as shoppers begin preparing for the holiday season. “We’re happy to have successfully established ourselves in the gift niche,” she added.
Founded in 2021, "Zezetsari" produces a wide range of Georgian-made home textiles, including sheets, towels, pajamas and bedding sets.
