Georgian singer Nino Chkheidze is launching a new business venture , her first premium perfume line, Nino Chkheidze N°1, produced in France by Fanouge. The fragrance will be sold in 100 ml bottles priced at 500 GEL. According to Chkheidze, she has been working on the project for a year, together with her husband, and wanted to create a high-quality product bottled in France, known for its long-standing perfume tradition.
The perfume is made at Fanouge, a well-established French perfume factory that cooperates with premium brands and follows European quality standards. The fragrance has received an SGA international quality certificate, allowing the brand to sell its products both in Georgia and internationally, including in Europe and Israel.
Nino Chkheidze N°1 will go on sale on December 20, initially available only online through social media platforms and the brand’s official website. Delivery will be offered throughout Georgia. Chkheidze notes that while the product is premium-priced, the brand will periodically introduce discounts. After launching online sales, the perfume is expected to enter select retail stores as well.
The singer also plans international expansion, with negotiations already underway for the Israeli market, where the brand aims to establish its first distribution. Additionally, work has begun on a men’s fragrance line, which is expected to be added to the brand within a year.
