With financial backing from the National Wine Agency, Swirl Wine Group, led by renowned wine expert Sarah Abbott, will organise a series of events to promote and raise awareness of Georgian wine across the UK.
According to the National Wine Agency, a programme of tasting seminars will take place in various UK cities throughout the year. Georgian wines will also be showcased at international exhibitions, supported by targeted advertising and media campaigns. Additionally, wine tours will be organised in Georgia for media representatives, sommeliers, and sales professionals.
The UK remains one of the world’s largest importers and consumers of wine, and has been recognised as a potentially lucrative and strategic export market for Georgian wine since 2014. To establish a foothold in the UK wine market, the National Wine Agency has been collaborating with Swirl Wine Group since 2015. This ongoing partnership with Georgian wine producers has contributed to a steady upward trend in Georgian wine exports.
A key focus of the National Wine Agency’s efforts is to promote Georgian wine and boost its profile in international markets. To diversify wine export destinations, the Agency is implementing targeted advertising and marketing campaigns across the USA, Europe, and Asia.
