Tbilisi City Hall is planning to spend 55 thousand USD for placing advertisement on Facebook. Public Communications Development Agency of Tbilisi City Hall requested simplified procurement procedure. Object of the procurement is placing of information on performance of Tbilisi City Hall and district administrations and advertising of their activities.
“The mentioned social network has the most users in Georgia and particularly in Tbilisi. Consequently, it is appropriate to increase access to information disseminated by Facebook, presenting information on various topics to more users, which can be ensured by Facebook information advertisement service, which is the service we have requested to procure. Monthly amount necessary for procurement has been estimated taking into account set costs for different volumes of activity advertisement in the social network. Also, the estimated cost was determined based on number of pages (11 Facebook pages),” – reads the statement.