In 2023, 6.8% of enterprises introduced new or significantly improved goods on the market, while share of enterprises, that introduced new or significantly improved service during this period, was 6.2 percent, - according to the preliminary data from the National Statistics office of Georgia (Geostat).
According to the document, Innovations of goods and services in most cases were originally developed by the enterprises (accordingly 75.8 percent and 63.5 percent). In other cases they received support from other enterprises or institutions. 56.7percent of implemented innovations were new to enterprises, while 43.3 percent were new to market.
Innovations of business processes in most cases were originally developed by the enterprises, accordingly 82.1 percent. In other cases 24.0 percent were developed with other enterprises or organisations, 22.9 percent were developed by enterprises by adapting or modifying processes originally developed by other enterprises or organisations and 18.9 percent by other enterprises or organisations.
According to economic activity strategies, focusing on high quality was rated as high degree of importance by 47.9 percent of enterprises, 35.7 percent of enterprises rated focusing on improving existing goods / services as high degree of importance, while 35.3 percent of enterprises rated focusing on satisfying established customer groups.
According to business environment, the main challenge was price increases in goods and services, which leads to the loss of customers.
