With the support of the EU, Sweden, Austria, The USAID Economic Security Program, hosted by Svaneti DMO Shan-Land and in collaboration with HIGHLANDER Adventure Georgia, Georgian hiking adventure is promoted in a global market. To this occasion, the launch event and press conference will be held in Satibe, Orbeti on 29.06.2023.
At the event the Highlander team and stakeholders joined to remind the public that the international hiking festival will be held in Mestia on 20-22.07.2023 and highlight the significance of sustainable mountain tourism for Georgia. The aim of the event was to display partners’ contribution to developing Sustainable Mountain Tourism in the frame of eco-friendly adventure tourism and to encourage the 2nd wave of registration.
During the event the guests will have the opportunity to listen to the presentation about Highlander, attend a press conference, register for the Highlander main event and then go on a small hike in Orbeti. The hike will be followed by informal networking.
Highlander Adventure Georgia is a licensed international hiking festival that celebrates nature and explores iconic locations, national parks, and heritage sites. Trails are carefully designed by local mountaineers to provide a unique experience for participants. With a sustainable approach, Highlander promotes eco-friendly practices, including the use of organic food, zero-waste approaches, and supporting local tourism and organic agriculture SMEs by engaging them in various project-related activities to promote and sell their services and products.
HIGHLANDER gives us the opportunity, on the one hand, to promote hiking in the local community as a healthy way of life, to promote eco-friendly and sustainable development-oriented events in the region and to help Georgian tourism potential increase. As for the global meaning, the project helps to present our country’s diverse potential to a wider audience. Highlander aims to raise awareness about Svaneti as a top hiking destination and celebrate its natural areas, green environment, people, customs, products, and Services.
The project partners are also: Georgian National Tourism Administration, Mestia Municipality and Svaneti Local Government, MTA, DMO ShanLand (established with the support of the European Union, Sweden and Austria under the GRETA project), International Foundation of Sport Tourism and Youth, PUMA, Step’n, World Class, GeoLand, East Point, Biliki, Terminal, Marketer.ge, Spend 4 Seasons in Georgia.
For further information, please visit website of HIGHLANDER Georgia: https://highlanderadventure.com/en-us/svaneti
