The founder of “Drunk Cherry” in Gudauri, Miranda Esakia, believes Georgia is utilizing only a small part of its mountain tourism potential. Speaking on BMGDrive, she stated that the state is using just 30% of the capacity of mountain resorts, which keeps businesses dependent on the winter season instead of developing tourism throughout all four seasons.
“Tourism is the most important source of income for our country, and what we really have to sell is our history, our culture, and our mountain resorts,” Esakia said. “Unfortunately, the state uses only about 30% of this potential and does not help them grow into year-round destinations.”
Despite "Drunk Cherry" operating year-round, Esakia said the facility remains unprofitable for eight months of the year, breaking even only during July and August. “We work at a loss most of the year, but we continue because Gudauri should not ‘die’ outside the ski season. If we close, there will be nowhere for tourists or hikers to stay,” she noted.
Esakia emphasized that both the state and private businesses share responsibility for developing all-season tourism. She highlighted new attractions such as mountain karting and paragliding, which have already increased off-season visitor numbers. “Every year, our income in the remaining months grows little by little. Gudauri is becoming more alive; we need more attention from both the state and business,” she concluded.
