Georgia generated $3.8 billion in international tourism revenue in the first nine months of 2026, up by 4.4% year-on-year, according to the National Bank of Georgia. The EU, including the United Kingdom, was the largest source of revenue, contributing $665.3 million, up by 29%.
Russia ranked second with $641.3 million, an annual increase of 14.5%, followed by Israel at $457.6 million, up by 6.4%. Revenue from Turkey declined by 5.7% to $428.2 million, while Azerbaijan generated $186.4 million, up by 10%.
Among other major markets, revenue from Ukraine rose by 46% to $167.4 million, while Armenia contributed $135.1 million, up by 6%. Receipts from Belarus increased by 15.5% to $84 million.
Revenue from Saudi Arabia fell by 33.5% to $82.9 million, while Iran recorded a 46% decline to $53.7 million amid the war in the Middle East. In the third quarter alone, Georgia earned $1.86 billion from international tourism, up by 12% compared with the same period in 2025.
