The founder of the children’s and household eco-textile brand Tsim•Tsim, Ana Abashidze, says the company continued to see strong demand during the 2025 holiday season, even though it has refused to participate in Christmas and New Year fairs for several years as an act of protest. According to her, orders remained intensive thanks to a loyal customer base built over the past five years.
Abashidze highlighted that 2025 was a year of expansion for the company. Tsim•Tsim upgraded its production facilities, added new product lines, and plans to fully launch these new collections in 2026. The brand’s wide eco-textile assortment enables it to serve both retail customers and corporate clients.
Established on the Georgian market about three years ago, Tsim•Tsim is not only an eco-textile producer but also a socially driven enterprise. The company trains women with no prior professional experience in sewing, production processes, and the basics of entrepreneurship.
Over the past five years, hundreds of women have completed the training program, and some have already opened their own small businesses in Rustavi. Abashidze says this social mission has become a core value of the brand and one of the key factors behind its customer loyalty and stable holiday sales.
