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Uber Takes Its First Step Into the Cannabis Market

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BM.GE
23.11.21 17:00
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Uber is making its first foray into the marijuana market, as Uber Eats users in Ontario, Canada will soon be able to order cannabis products on the app.
 
Customers will be able to place orders in a dedicated section of the app for cannabis retailer Tokyo Smoke and then pick them up at a nearby store.
 
The firm refused to be drawn on whether it will roll out the offering further across Canada and the US.
 
Canada's marijuana market is worth around CAD$5bn (£3bn; $4bn) a year.
 
Uber Eats users will have to verify their age on the app and then will be able to pick up their orders within an hour, the company said.
 
Under Canadian law, although marijuana use has been legal since 2018, it is still illegal to deliver it.
 
Uber has had its sights set on the booming cannabis market for some time now.
 
In April, chief executive Dara Khosrowshahi said the company will consider delivering cannabis once it is permitted under US law.
 

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