On November 22, the Visa Cashless Forum held its first-ever event in Yerevan, Armenia’s capital. This exclusive international gathering brought together high-ranking government officials, renowned Visa executives, banking and financial sector professionals, and payment technology experts.
The forum served as a collaborative platform, uniting key stakeholders in Armenia to explore the future of cashless payments. Participants engaged in discussions, shared innovative ideas, and established partnerships to advance the digital payments ecosystem in the country.
As a flagship event for Visa in the CISSEE region, the forum highlights emerging trends in the financial sector. Since its launch in Ukraine in 2017, it has been hosted in several countries, including Kazakhstan and Serbia. This year, the event’s arrival in Armenia underscored the nation’s growing role in the digital transformation of financial services.
The event featured leading Visa executives, including Andrew Torre, Cristina Doros, Diana Kiguradze, Nicolas Khoury, Godfrey Sullivan, and Walter Lironi, who addressed a range of key topics such as the evolution of digital payments, the potential of generative AI, value-added services, and the impact of Generation Z on consumer spending growth.
Visa (NYSE: V) is a global leader in digital payments, facilitating secure and reliable payment transactions across more than 200 countries and territories. Visa’s mission is to connect the world through the most innovative and inclusive payments network, empowering individuals, businesses, and economies to thrive.
