"We want to create an international chain of spice shops", - according to the local spice producer company Waime Spices.
The company will open its first international stores in the capital of Hungary. Giorgi Gogia, the founder of Waime Spices, spoke to BM.GE about the plans to expand the chain and enter the world market.
"In the next 5 years, we plan to open three stores a year in the EU countries. This is our minimum plan.
This year, the company is opening three stores in Hungary, and next year there will be another country. We want to create an international chain of boutique spice shops. which will have a special style of sales and service and will be distinguished by a non-standard business model for our industry", said Gogia.
The director of the company notes that they are investing 110,000 EUR in partnership with European investors to open three mono-brand stores in Hungary this year, and financial partners are supporting the strategy of expanding the network across Europe.
"Several countries are under consideration and it depends on several factors. European investors follow us in the strategy of chain development in the international market, and we want to become a public company after some time," says the founder of Waime Spices.
