Natia Goletiani, the manager of the Alpine Lounge Hotel & Restaurant in Kazbegi, spoke to BM.GE about a 10% decrease in hotel occupancy in 2024. According to her, reduced flows are also observed this year, which is reflected in advance bookings as well.
Goletiani says that this year, the number of European tourists has also decreased.
“This year, occupancy is about 30%. We are visited by tourists from Asia, including Korea and China, as well as Russia. Previously, tourists used to book hotels 3-4 months in advance and reservations began during the off-season, but now the trend changed and bookings begin 2 weeks in advance.
We mainly work on direct and corporate bookings. It is worth noting that corporate bookings have also decreased,” - the manager said.
The hotel management is pinning its hopes on the resumption of tourism in 2025, especially upon the completion of the road, as the facility is located close to the Kobi-Gudauri cable car, and accordingly, their goal is to be loaded not only for summer but also for the winter season.
