Wine cosmetics manufacturing company Zarbazani Cosmetics (known as Zarbazani Wine & Beauty), started supplying hygiene products to hotels in the local market last year.
As the commercial partner and director of the company, Nana Davitadze, told BM.GE, the company has entered 50 hotels in Tbilisi, Gudauri and Batumi. They plan to increase this number to 200 this year.
According to her, the Georgian hotel business has a positive attitude towards local production and they do not refuse to replace imported products with local ones.
"In 2024, it is planned to enter the hotels of Kakheti and Imereti. Negotiations are already underway and we are waiting for the stocks to run out to deliver our products.
It should be noted that we do not have a competitor in this direction. Despite the fact that we enter with a minimum margin, we produce 100% natural products," Davitadze says.
According to her, this year, the company plans to develop in the spa direction and add new products.
As for sales, at this stage, Zarbazani Cosmetics products are sold in pharmacy chains in the local market. In total, they are represented at about 200 facilities. In addition, online sales are also active.
Zarbazani Cosmetics is a wine cosmetics enterprise, which was launched in November 2021 with an investment of GEL 0.5 million. The company makes such products from wine as: shampoo, shower gel, massage oil, liquid and solid soap and other hygiene products.
