The head of Batumi-based café-confectionery “Dona,” Tamila Bezhanidze, has summarized the company’s performance in 2025, describing the year as “challenging yet highly interesting.” Despite market pressures and rising costs, the brand managed to achieve solid growth and maintain price stability.
According to Bezhanidze, Dona ended 2025 with 18–20% revenue growth, supported by strong demand and successful expansion efforts.
“2025 was a very interesting year for the company, despite being full of challenges. We launched operations with a new branch, and even with rising costs of raw materials, we managed to keep our prices stable,” she told BM.GE.
The New Year season, she noted, remained one of the busiest periods for the retail sector, condensed into just a few intense days. Corporate orders were particularly active during this time.
Dona has been operating in Batumi for more than 20 years and currently runs three branches in the seaside city. The brand has not yet expanded beyond Batumi, though demand from customers in Tbilisi has been increasing.
Bezhanidze revealed that opening a branch in Tbilisi is part of their long-term development strategy.
“We definitely plan to open a branch in Tbilisi. I can’t say it will happen in 2026, but the outline of the plan already exists. We will start working seriously on this project this year, and I believe that by 2027, the goal will become a reality.”
As for 2026, the company’s primary objective will be ensuring consistent product quality and maintaining affordable prices, despite the continued rise in ingredient costs.
