Zura Mamulashvili, the founder of the peanut butter producing company "Snackey" declares, that the company reduced the prices by 30%, which increased the number of customers twice.
As the founder of the company says, their goal is to increase the accessibility of peanut butter. Accordingly, the company reduced the prices at the beginning of the year and they do not rule out adjustments in the future.
"We sell our products both online and through chain markets. At this stage, we are represented in such supermarkets as "Fresco", "Zgapari" and others.
The demand for our products is high. Our products were intended to those people, who follow a healthy lifestyle. However, consumer statistics have shown that consumers are actively buying the product for children as well, as it contains all the healthy elements needed for their growth and development.
At the beginning of the year, we updated the machinery, which led to an increase in production. At the expense of this, we reduced the prices by 30%, which increased our sales by 2 times. We plan further price adjustments in the future. The goal of this is to make our products available to any person. Currently, a 400-gram peanut butter jar can be purchased for 9 GEL on average," Mamulashvili says.
According to the founder of the company, 13 people are employed. Starting from 2021, the company offers its customers natural, non-genetically modified and vitamin-enriched products without additives.
