Tsalka Canyon, developed by Kass Group into one of Georgia’s most distinctive recreational destinations, was visited mainly by tourists from India and Israel this year. According to the company’s General Director, Eka Tordia, these markets were prioritized in Kass Group’s recent marketing campaigns, resulting in a significant influx of visitors.
Tordia noted that since 2016, Kass Group has invested around $120 million in the development of tourism infrastructure in Georgia. “Our company continues to create exclusive and innovative projects that attract both foreign and local visitors,” she said, emphasizing that demand at the canyon’s hotel and cottages was particularly strong among Israeli tourists.
She added that Georgian visitors also make up a substantial portion of the tourist flow, with a roughly equal ratio between local and international guests during the summer season. In the off-season, foreign visitors dominate, and the overall number of tourists continues to grow annually.
Tsalka Canyon’s infrastructure now includes a diamond glass bridge, hotel, villas, restaurants, and an amusement park opened earlier this year. Kass Group has been active in Georgia’s tourism sector since 2016, establishing itself as one of the country’s leading investors in tourism development.
