Wedding service center DRESSCODE, which has been operating on the market for 10 years and offers wedding dresses and accessories to customers, is expanding.
As the founder of the wedding service center, Khatuna Dochviri, told BM.GE, at this stage, renovation works are underway in the exhibition space, and from the end of March, the exhibition space on two floors will be offered to customers, along with new collections of wedding dresses.
According to her, a total of GEL 50,000 is being invested in the renovation of the space.
“In addition, we plan to add a shoe line and bridesmaid dresses this year. The new directions should be implemented from March.
The addition of the shoe line will be made as a result of collaboration with Turkish designers, and wedding shoes will be imported from Turkey.
We also became active in the direction of electronic commerce. We are represented on the e-commerce platform Ozon, which serves the Russian and Kazakhstan markets. I must note that sales are growing successfully. Because we are new on the website, our dresses are sold with a 20% discount," Dochviri says, adding that the company has offers from the USA, Italy and Armenia to open their store.
As for the last year, according to Dochviri, 2023 was steadily growing in terms of sales, and the prices were not adjusted. 60% of their customers are locals and 40% are foreigners.
It should be noted that last year DRESSCODE started cooperation with "Atabata", an accessories manufacturing company, and users can also purchase accessories on the spot.
