"Zedazeni Group" and "Daily Group" published a joint official statement on approving two concentrations in the FMCG and beverage production market. According to the deal concluded between them, the biggest business union was created with great potential in the direction of logistics.
"Daily Group" is undoubtedly a leading company in the retail trade business, which operates such chain markets as "Spar", "Ioli", "Daily", "Kalata" and "Gvirila". The largest merger of the year in the FMCG Sector was related to "Daily Group" and "Spar" from this group.
"Zedazeni Group" owns 100%-share of "Georgian Beer Company" and controlling package of supermarket chain "Magniti". "Georgian Beer Company" is a leader in the market of beer and non-alcoholic beverages ("Zedazeni", "Ravi", "Tsiv-Tsivi", "Sanapiro", etc.) and internationally licensed beer brands ("Miller", " Bavaria", "Harpy", "Holsten"), top quality lemonade brands "Zedazeni", natural juice "Chero", "RC Cola" (with international license), cold tea "Gurieli" and "Dilma" (with international license), energy drinks, etc. At the same time, the company owns its own distribution company and is the official representative and importer of such international brands as: "Guinness", "Krombacher", "Blue Moon", etc.
In its turn, supermarket chain "Magniti", is a leader in retail chain markets, which is growing dynamically, constantly improving the quality of service and, at the same time, offering customers a wide assortment and attractive prices.
As a result of the merger, the above-mentioned two groups will already unite the following sections:
- "Spar", "Ioli", "Daily", "Kalata", "Gvirila" and "Magniti" supermarket chains in the retail business, which means approximately 1,700 trading points throughout Georgia and a 30% share of the organized market.
- In the beverage business, it will be represented in the form of JSC "Georgian Beer Company", which, in turn, owns up to 35% share in the local beer market;
The synergy of successful experience accumulated over the years will give the partners the opportunity to form the biggest joint company, which will be focused on the development of local retail market, as well as on the expansion in the region.
The joint company:
- will take care of the stable development of its employees;
- it will be focused on offering its customers services and products corresponding to world-class standards;
- will be motivated to implement leading technologies and latest solutions in his company;
- to make a significant contribution to the stable development of the country's economy.
