Amatera is another brand, created amid pandemic, which offers pregnancy clothes and maternity wear.
The company aims to make women feel comfortable and confident during pregnancy.
Salome Sikharulidze, the founder of the brand, says that "Amatera" clothes are made from raw materials imported from Europe. Customer can buy brand clothes online on the website "amatera.ge”. They can also take advantage of service and change the clothes in size if needed.
"Amatera's main concept is to empower women. When you create a brand, it is important to think about what problem it can solve. The idea of creating "Amatera" arose due to its need, today in Georgia it is very difficult for a pregnant woman to buy comfortable, fashionable and elegant clothes. I am a mother of three children and I faced the same problem every time I was pregnant. It was impossible for me to maintain my business style, as well as feel comfortable and elegant, that is why I created "Amatera" especially for pregnant women, "- says Salome Sikharulidze.
