Georgian confectionery brand “Lilisi,” which began operating six years ago with only six employees, has grown into a business employing around 60 people. As co-founder Ketevan Khuntsaria told BMGTV’s Business Morning, what started almost jokingly as a heartfelt family initiative has now become a stable, fast-growing enterprise.
According to Khuntsaria, “Lilisi” today operates across three main business lines: the original Lilisi Cake Salon, known for its loyal and diverse customer base; “Nibble,” its catering and breakfast service; and “Archie,” the company’s corporate gifting line. Throughout its development, the brand has remained anchored in traditional family recipes. “We still rely on my grandmother’s recipe notebook,” Khuntsaria said. “From time to time, we reopen it and adapt her ideas to modern ingredients and techniques.”
Corporate orders, especially during holiday seasons, remain one of the company’s most strategic revenue streams. “New Year, Easter, and spring are peak seasons for us, and during that time, we focus almost entirely on corporate clients,” Khuntsaria noted. She also emphasized the important role played by TBC Bank, which supported the company from its very first steps. “Our initial capital came from TBC. We grew confidently, knowing the bank was ready to stand by us.”
Looking ahead, the company aims for the balanced and sustainable development of all three directions, with the goal of making “Lilisi” products accessible to even more customers across Georgia.
