Georgian natural cosmetics brand Piel Naturals is moving to a new stage of development. According to the company’s founder, Tatuka Lomadze, the company plans to add a fragrance line, update its stands, and register the business as a sector.
As of her, the brand, which has been independently participating in international exhibitions for eight years, is now also considering the possibility of receiving state support.
“The agency “Enterprise Georgia” is working on registering local cosmetic companies as a unified sector. This will allow us to receive various types of financing, which will significantly simplify entering international markets and participate in more exhibitions,” said Tatuka Lomadze.
Tatuka Lomadze also announces the rebranding of its stands in Tbilisi, which will serve to improve the guest experience and move the brand to a new stage. The company actively participates in international exhibitions, which attract the interest of foreign visitors, especially representatives of Arab countries.
“If we register as a sector, it will be possible to participate in more exhibitions and increase exports,” Piel Naturals noted.
Moreover, Georgian cosmetic brand Piel Naturals will soon be officially presented in Kuwait. As the company's founder Tatuka Lomadze stated, the store opening process is nearing completion and only one document remains to be provided by the Georgian Ministry of Health.
According to her, the store opened in Kuwait is the first precedent for Piel Naturals in terms of selling a brand franchise. In the future, the company plans to expand to other international markets.
Piel Naturals is a native, endemic brand of Georgian cosmetics, which has been creating products with grape seeds and natural materials in line with the GMP and ISO standards for 8 years.
