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What Recommendation Did GCCA Issue Over the Advertising Campaign on the Swoop.ge?

SWOOP.GE განახლდა! ახალი სტრატეგიული მიზნები და ბრენდის კონცეფცია
Natiko Taktakishvili
13.01.26 10:26
48

The Georgian Competition and Consumer Agency assessed the compatibility with competition legislation of an alleged exclusive agreement between LLC “Tineti” and “TBC Bank”. Following the investigation, the GCCA concluded that no infringement of the Law of Georgia on Competition had been established.

The investigation concerned a promotional campaign conducted during the summer of 2024 on the platform administered by LLC “Tineti” (www.swoop.ge). The campaign was limited to hotel and accommodation services, was offered exclusively through the swoop.ge platform, and was available only for transactions completed using a “TBC Mastercard” card.

Based on the evidence obtained during the investigation, it was established that no exclusive agreement between the economic agents existed, either in written or oral form.

At the same time, the Agency issued a recommendation to “TBC Bank”, emphasizing that contractual relations should be structured in a manner that does not create unjustified barriers for consumers or service recipients, particularly in situations involving a dominant market position. The Agency further underlined that exclusive supply conditions should be applied only in objectively justified cases and in a proportionate manner.

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