"Georgian Outlet and Resorts Group" starts 2023 with interesting news and plans. The managing partner of the group, Guga Tsanatsa, writes on his personal Facebook page that the first outlet village project in the region, built in the vicinity of the economic zone of Lilo, will be launched soon.
BM.GE contacted the managing partner of "Georgian Outlet and Resorts Group" Guga Tsanava to find out the opening date of outlet village located on 10 hectares. As he noted, the investment volume totals to USD 100 million. Tsanava said, the opening of the outlet village is planned in September 2023 instead of 2022 due to the logistical difficulties created in the world due to the Russia-Ukraine War. Guga Tsanava says that at this stage construction processes are actively underway on the site.
According to him, as a result of the active communication with international brands, 22 brands will enter the country before the opening of the outlet village.
"Despite the fact that the construction of the village is underway, 70% of the world's brands have already been contracted. This project attracted many new brands among them - Pinko, Patrizia Pepe, Donna Karan and several other brands have already opened stores in Georgia because of us. The point is that the brand cannot enter the outlet if it does not have a permanent line in the country. We found investors, and connected with retailers... This approach paid off so much that 22 new brands will enter the country, they were not going to enter Georgia. These brands are from different categories like footwear, premium, luxury and others. 22 of these brands will enter Georgia and will be opened in the streets and malls, and then they will be presented in the outlet village.
A total of 120 brands will be represented in "Outlet Village". Our strategy is to introduce middle and high-segment brands, therefore we refused many brands that wanted to cooperate with us", said Guga Tsanava.
