In the first quarter of 2025, Georgian television stations received GEL 14.8 million from commercial advertising, according to data published by the Communications Commission. The report highlights the top-paying advertisers for five major broadcasters: TeleImedi, Rustavi 2, POSTV, Formula, and TV Pirveli.
Bank of Georgia emerged as the leading spender, paying over GEL 500,000 to TeleImedi alone during the period. No other company crossed that threshold for a single broadcaster.
Imedi TV
GEL 500,000+: Bank of Georgia
GEL 100,000 – GEL500,000:
Avenue by Orbi LLC, PSP Pharma, Coca-Cola Bottlers Georgia, Aversi Pharma, Lactalis Georgia, Diplomat Georgia, Berlin Chemie (Georgia), Archi Promotion
GEL 50,000 – GEL 100,000:
Ideas Borjomi Tbilisi
Rustavi 2
GEL 100,000 – GEL 500,000:
Coca-Cola Bottlers Georgia, Avenue by Orbi LLC, PSP Pharma
GEL 50,000 – GEL 100,000:
Aversi Pharma, Lactalis Georgia, Diplomat Georgia, 2025 European Winter Youth Olympic Festival, Wim Bill Georgia
GEL 7,000 – GEL 50,000:
GM Pharmaceuticals, Berlin Chemie (Georgia)
POSTV
GEL 100,000 – GEL 500,000:
Bumba LLC, Geocap LLC, Palavani Wine LLC, Stereo+ LLC, Natural Gas LLC, Palavani LLC, Natura LLC
GEL 50,000 – GEL 100,000:
Georgian Dairy Products, Solution Group LLC, Tiflis Fab
TV Formula
GEL 100,000 – GEL 500,000:
TBC Bank, Coca-Cola Bottlers Georgia, PSP Pharma, Le Laboratoire Servier (Georgia), Mercado LLC
GEL 7,000 – GEL 50,000:
Tegeta Motors, Orbi Group Batumi, Eristavi Surgery Center, Lactalis Georgia, Ortachala Gate LLC
TV Pirveli
GEL 100,000 - GEL 500,000:
Orbi Group Tbilisi, Coca-Cola Bottlers Georgia, PSP Pharma
GEL 50,000 - GEL100,000:
Sun Petroleum Georgia
GEL 7,000 – GEL 50,000:Pirveli Winery LLC, Wissol Petroleum, Mercado LLC, Diplomat Georgia, Monolith Group Plus, Chinese Medicine Center
The data confirms that Coca-Cola Bottlers Georgia and PSP Pharma were among the most active advertisers across multiple networks. Coca-Cola appeared in the top tier of spenders on all five TV channels, while PSP Pharma featured prominently in four.
Other frequent advertisers include:
- Diplomat Georgia
- Lactalis Georgia
- Orbi Group (Tbilisi and Batumi)
- Mercado LLC
These spending patterns reflect the ongoing significance of television as a strategic marketing platform in Georgia, particularly for pharmaceutical, beverage, real estate, and retail brands.
