Wigo, part of the Wissol Group, has opened 15 new gas stations in Georgia, offering Premium, Regular, Euro Diesel, and Diesel Energy at competitive prices. The brand focuses on cost-effective operations without compromising fuel quality.
Cost reduction is key, explains Wissol CEO Vasil Khorava. By minimizing capital and operational expenses and positioning stations as primarily self-service, Wigo can save 20–30 tetri per liter, giving customers a noticeable price advantage over standard stations.
The network is primarily targeting regional areas, where competition is lower than in cities. The stations are small-format, designed for quick, simple, and convenient service. This approach allows Wigo to expand efficiently while keeping fuel prices low.
By the end of 2026, Wigo plans to operate over 50 stations nationwide, supported by qualified staff, laboratories, and high-quality petroleum products. Khorava emphasizes that this setup ensures Wigo will become a successful and reliable budget fuel brand in Georgia.
