Winery Khareba exports wine to more than 20 countries. In 2022 the company expanded its export markets compared to 2022 and absorbed a large share of European countries.
Vladimir Kublashvili, the first deputy general director of Winery Khareba, says that in 2022, compared to the previous year, there was a sharp increase in international sales.
"Compared to the data of 2021, our wine exports increased by 25% in 2022. This year we managed to capture a large share of the European market. I would especially like to single out the wine markets of Poland and China, since our wine occupies 8% of the Georgian wine segment in Poland and almost 12% in China," says Vladimir Kublashvili.
According to him, 5,500,000 bottles were exported last year.
"We have supplied "Winery Khareba" branded stores with new niche products located in almost all major cities of Georgia, as a result, our sales increased by 50% compared to the previous year, 250,000 bottles were sold," says the chief winemaker of Winery Khareba.
The future goal of the company is to increase exports up to 15% in 2023. Considering the mentioned production volume, the company's resources and the increased demand in the export markets, it is completely realistic and easily achievable.
