Company Zarapkhana declares that despite the global rise in gold prices and the resulting increase in product prices, sales have maintained a positive annual trend.
As Tornike Samkharadze told BMG, against the backdrop of higher global gold prices, the company had to raise prices on gold jewelry by a total of 10% this year, which negatively affected sales dynamics in certain months.
However, he noted that on an annual basis, supported by a diversified product range, the company has still recorded 7% growth in sales.
“In previous years, from 2022 to 2024, we closed every month with higher sales compared to the previous month. In 2025, we experienced declines in sales in May, August, and November, when sales fell compared to the same months last year. Overall, if we compare results up to November with the previous year, we still see a positive trend, with annual sales up by 7%.
Our forecast is that we will close this year with 11% growth compared to last year. Our product assortment does not include only gold jewelry; we also offer silver jewelry, souvenirs, luxury chess sets, knives, and our loyal customers are active across the entire assortment. If we summarize the first half of December, sales are up 4% compared to December last year,” said Tornike Samkharadze.
During 2025 the international price of gold per ounce increased by 67% year-on-year and currently stands at around $4,330. On a monthly basis, the price of the precious metal has risen by 7%.
