Georgian jewelry house Zarapkhana is preparing to open a new showroom in the capital city of Tbilisi, marking another milestone in the brand's growth. The announcement was made by CEO Tornike Samkharadze in a statement to BM.GE.
“We plan to open a new showroom around September–October. Renovation works have already begun, and this will likely be a highlight of the third quarter,” said Samkharadze.
The company is also entering a new creative phase under the leadership of Irakli Nasidze, Zarapkhana’s recently appointed Creative Director. Nasidze has already introduced a new line titled "Mystical Contours", which has been available for the past two months.
According to Samkharadze, a second collection is set to debut in September, expanding the brand’s artistic vision under Nasidze’s direction.
Zarapkhana, known for blending traditional Georgian craftsmanship with contemporary design, continues to solidify its position in the local luxury market with both creative innovation and strategic expansion.
