Sales of beer company Zedazeni is declined in the last quarter of 2020 compared to the same period of the previous year. "Partial Lockdown" has significantly changed the situation on the market and according to Kakha Kotrikadze, General Director of the company Zedazeni, will close the last quarter of the year with a 15-20% decrease.
“Decrease of 15% -20% or 10 million GEL is fixed in the final quarter in the beer industry. However, in the case of Zedazeni, the loss amounts to 3 million GEL. The main thing is what 2021 will be like and what kind of potential it will give us; We do not look at the first quarter hopefully, because if the pandemic continues, we will have the same situation as now. We expect improvement from the second quarter," Kotrikadze said.
Zedazeni plans price adjustment from 2021, which is explained by the instability of the GEL exchange rate.
