Georgian home textile manufacturing company "Zezetsari" offers customers a variety of sheets, towels, pajamas and bed linen.
As the founder of the brand, Mariam Akhvlediani, told BM.GE, the demand for their products is increasing year by year. In accordance with the demand, assortment expansion is a constant process.
According to her, the products have been sold in the so-called showroom in Vake district for the last year. However, it is also possible to purchase online through various platforms ("Glovo", "Wolt" and "Veli Store"). This year, the brand is planning to enter the shopping mall in Tbilisi.
"Demand is increasing year by year. Customers like the fact that we produce Georgian products. We try to find space in shopping mall for the new "showroom" and hold negotiations at the stage.
Some of the products are made in partner enterprises in Georgia, while the production of such products, such as towels, is carried out in Turkey or Portugal. The reason for this is that it is technically impossible to produce this kind of products in the country. Which is one of the biggest challenges in our case.
In the next 2-3 months, we should add a new collection, with new types of fabrics, such as, for example, canvas," says Akhvlediani.
According to her, in terms of online sales, the regions are significantly activat. Accordingly, if it happens this year, Batumi will be one of the target objects where the stand might be placed. However, the founder of the brand is not talking about other details.
In the future, the company plans to create its own enterprise, but at this stage it is only an idea and no other details are made public.
The home textile manufacturing brand "Zezestari" has been operating in the Georgian market since 2021 and offers customers a variety of sheets, towels, pajamas and bed linen. To launch the production line, the initial investment of the brand was GEL 20,000.
