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Georgia generates far less than peer countries in terms of per arrival spending

5ae9ae79185e8
BM.GE
02.05.18 16:25
785
According to G&T, Georgia generates far less than peer countries in terms of per arrival spending. This is explained by 1) the dominance of neighbouring countries in its arrival mix; and 2) the low share of “real tourists” compared to peer countries. Despite the number of tourists doubling over 2012-17, per visitor spending only increased to US$ 364.2 in 2017 from US$ 318.6 in 2012. Efforts should be directed to lift per visitor spending toward the US$ 500-800 level found in peer countries. In order to attract more high-yielding visitors, Georgia’s tourism industry needs to focus on high-potential niche tourism products such as winter tourism, wine tourism, medical and wellness tourism, MICE tourism, and gambling.

“Georgia meets the medical and sanitation requirements of a successful tourist destination, as well as safety and security standards according to different studies. However, the same studies identify underdeveloped tourism infrastructure as well as scarcity of skilled labor and service quality as key weakness in the sector“, - notes G&T.