30.Jun .2022 20:00

More than half of EU enterprises use social media

More than half of EU enterprises use social media
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More and more enterprises in the EU are using social media. In 2021, more than half of the enterprises (59%) reported that they were using at least one type of social media, which means an increase of 22 percentage points since 2015 (37%).

The use of social media was most popular among enterprises in Malta (84%), followed by Sweden, the Netherlands (both 80%) and Finland (79%), while it was least popular among enterprises in Romania (36%), Bulgaria (39%) and Slovakia (45%), Eurostat reports.

Belgium and France reported largest increase in social media use

Compared with 2015, the share of enterprises using social media has risen across all EU Member States but one. The largest increases were recorded in Belgium and France (both +31 pp), followed by Latvia (+30 pp) and Finland (+29 pp).