“The female users on the Myauto website has been growing at a slow pace from year to year, approaching 45% today. The same figure in 2015 was slightly higher than 35%,” Ilia Mchedlishvili, Project Manager at Myauto, told BM.GE.
According to Mchedlishvili, about 90% of cars, motorcycles, and special equipment sold in Georgia come from Myauto. More than 200,000 ads are posted on the Myauto platform every month.
Bestselling car brands at Myauto before the pandemic were Toyota Prius, Toyota Camry, Honda Fit, Toyota Rav4, Chevrolet Volt, Hyundai Elantra, Ford Fusion, Mercedes E Class, BMW 5 Series, and Hyundai Sonata.
Myauto is the largest online car platform in Georgia. The website is visited by an average of more than 1.3 million unique users. Georgians are dominating among visitors, but the platform is also actively reached by the users from neighboring countries.
