Parfois Leaves Georgian Market in April

05:45 Sat, 17 April

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01.Mar .2021 11:00

Parfois Leaves Georgian Market in April

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Author:Natia Taktakishvili

Parfois, Portuguese women's accessories brand with fashion accessories such as handbags, jewelry, wallets, sunglasses, belts, scarves and watches leaves the Georgian market in April.

According to Zurab Adeishvili, Commercial Director of ICR Group, the brand leaves the market due to the decreased demand for the products amid the pandemic.

"This is an accessory brand. Demand dropped sharply due to the current situation, the company is no longer profitable. We had 10 stores across Georgia and today only 2 are left in Tbilisi and Batumi, which we will close in April," said ICR Group Commercial Director.

The store chain employed 60 persons.

ICR Group brought the Portuguese brand Parfois on the market in 2011.

COVID-19 ICR Group Parfois Zurab Adeishvili

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